Writing is Passion and Message

Blog classics

Your voice matters.

Is writing about being a successful writer or is it about communicating a message?

Writers write to inform, guide, challenge, and create. For the purposes of this article, I will talk about one aspect of writing, the area of message, writing that is for the purpose of conveying a message. The non-fiction or fiction writer creates a message to sell an idea or to draw attention to a concept or societal problem. The message evolves over time. Soon it grows and gains a following. Most who have written a book that delivers a message, expect that their book will meet a need, grow a following, and address an area of concern with practical knowledge.  Expertise in the field helps grow their “brand,” dispensing and detailing expert advice and knowledge they are able to offer their readership.

However, writing is not only about becoming successful, creating a name for yourself, or building a following. I think not. Those things are part of the deal but not the most important element. I think, quite possibly, we have created a monster by the way we look at publishing these days. Established authors panic when their numbers aren’t up as if their worth as a writer is linked to positive rankings. This concerns me. I sense a desperation in some writer’s blogs as they implore their readers to participate in some activity to help them succeed in a measurable high-volume way. It is starting to become a turn-off.  It brings to mind an apt analogy. It is somewhat like a pastor who measures success by the members in attendance, be they low—he’s done poorly, be they high—he’s done well, forgetting that the message is multiplied in the listener and cannot be statistically proven. Some writers may never see the impact of their writing, but future generations may find their nuggets of value, recognized in the truths written long before these author’s became known for their writings.

Message-driven writing is about passion. It is about having something to say that is worth saying, something that the writer believes has merit and value. Their writing has an objective. Writing is communicating big ideas in carefully crafted wordings. Writing is speaking with a musicality endearing to the reader causing them to want more. Writing with substance is to take writing to a level of purposed endeavor which will influence and create something lasting for its intended audience.

I believe if we only write to make money or to be successful then we have missed the point of the greater reason.

If it is only about dollars and cents, writing will be of a temporary quality with little lasting value. Writing which captures ideas to bring them to life by incorporating understanding of human foibles, errors, and triumphs, will endure and become legendary. Cranking out volumes of text only to pay the bills—in itself is not what writing in its pure form is about. The test of time will sift the wheat from the chaff. Time showcases the people who know how to write, spill their guts, and make language speak in ways people can absorb whereby causing the cream to rise to the top. Real writing has something to say that is worth saying, if not for others then at least for one’s self.

Great writers write because their voices refuse to be silent.

The fire burns within them. Some writers did their writing from prison cells where they languished for their beliefs of no compromise or deliverance. Thoughts came to them in the quietness of the hidden place behind walls of seclusion. Yet, their voice did speak. It arose and overcame. It triumphed. There, some of the greatest works ever written, blossomed within the harshness of their crucible. The spirit within would not die nor would they disbelieve in the greater good that could be accomplished if the truth could be released from out of the bowels of their tomb. Some authors’ works speak louder in today’s world than in the day in which they were written: Tolkien, Lewis, Bonhoeffer, Solzhenitsyn, Bunyan, Hannard, The Apostle Paul, Saint John, Julian, Merton, and Chesterton to name a few. These writers had much to say that came out of lives bound to a greater purpose. The world is a better place, richer in dimension because of their contributions.

Passion and writing are like hand in glove, one needs the other to make it work. Writing is the observation of the nuances of language and emotions of life, showing the spirit of the spiritual and evil of the diabolical coming together in an on-going clash of plot and message. It teaches through subliminal message and characterization by skillful development of carefully constructed plots which weave the very essence of life and living.

Writers write like sculptors sculpt. The heart of the writer releases the image through the uniting of their soul with the material at hand. They see the hidden message found in the beauty or distress of the moment. By means of expression with unexpected and unusual clarity, they craft the scene and move the person into it. Their words take us to the place, emotion, belief, or conflict. Our eyes see through their words. They have fulfilled their destiny. The message has been given out and it has been received in. That is where the truth resides and is why the messenger writes.

N. L. Brumbaugh, with something to think about.

Need to Know: Indie Book Marketing, Online Learning, & D’Vorah Lansky

What You Need to Know about Marketing your Book

A few things you should know before you begin.

It’s time. You’ve decided you are going to write that book, the one you’ve dreamed about, thought about, talked about, that won’t leave you alone.  Your message to the world. Quite possibly, you’ve already bit the bullet, written the book, self-published, have it ready for print-on-demand sales.

A Question: How will you market your book?

There are steps you will need to take to establish your author business and platform and also your authenticity and credibility. Online services are available to help get your book out there. In fact, it is essential to have a plan. Okay, you say, tell me more. There are people who will guide you. Avail yourself. Gather the right tools in your tool chest to establish and grow your author business.

Story in a nutshell: I had a book. I spent seed money to promote my self-published book. But people weren’t lining up to buy my book. My book and my name were invisible, unknown, and unproven. My understanding of the book marketing process? Nada. Right. The problem? I was missing key components.

Ignorance is bliss? Not in my case. To establish myself as an author with an authentic message, I would need to do more than visit local book retailers for some shelf space and to host book signings. The illusion of success quickly dispelled. Reality does that to you. It wasn’t rocket science. The self-published author is responsible for gaining the confidence of the reader by establishing the book’s benefit. As the advocate for their book’s message, the author becomes the purveyor of its content to the intended audience. The new author must approach the public arena of online visibility. There are many useful forums available for a newly hatched author which will open the door to an effective online presence.

Believing in your book is not enough. Do your homework. Now. Start where you’re at even before you write the book. Line up with people in your genre. Seek out the gurus in the business.

I decided to take action. I began looking on the web for publishing and marketing information through twitter, blogs, and industrious searches. I found revered sources that solidified into positive contacts; consultants who know the book trade inside and out; who are knowledgeable, experienced, and savvy. Their blogs provide rich content for new and wannabe authors. I became selective in my choices. I removed my poorly crafted WordPress site, an embarrassment, and built a new site more to my liking. I looked for classes that would help me.

I kept on reading. It was time intensive. I pushed myself to take some baby steps, to start somewhere. Stagnation isn’t very attractive! One of the leaders in the field posted a link to an online book marketing course. Because it was she who posted it, I believed it would be a worth-while course. Reputation means a lot in this field. It was one of the first things I did right! The course was excellent. The presentation hit all the major areas a novice author needs to know. It included notable presenters and excellent hand-outs. Even some freebies. The course is now available as a self-paced venue. I recommend it for anyone who wants to come up to speed. (see D’Vorah Lansky recommendation)

I learned what it takes to effectively market a book in the crowded self-publishing market-place. Ready. Set. Go! My next books will gather momentum through my “do” diligence as I plan, share, interact through effective marketing know-how. These books will find their readership. In the process, I will meet lots of nice people.

Here is a nudge. If you are so inclined, take the next step. Put your ducks in a row–then you will know in what direction to swim and where to fly. Here is a recommendation for D’vorah Lansky’s excellent online course.

I highly recommend this online marketing course for any person who wants to write a book or is seeking to increase sales for their current book. Known as, The Marketing Wizard, D’vorah Lansky, is a leader in the field. She specializes in making the online world of marketing an insightful enterprise. She unpacks this ‘know-how’ in manageable and informative lessons. These online lessons help solidify learning and also increase exposure to the critical aspects necessary for marketing a book in today’s world. The marketing boot camp is available as a self-paced program.
Check it out.Become a Celebrity Author Boot Camp You will be glad you did!  Norma

Happy book writing and book selling!