Seth Godin
Purple Cow (Portfolio, 2003)
Purple Cow (Portfolio, 2003)
Cows, after you’ve seen them for a while, are boring. … A Purple Cow, though, Now that would be interesting. The essence of the Purple Cow is that it must be remarkable. … This book is about the why, the what, and the how of remarkable. Something remarkable is worth talking about . . . a Purple Cow.
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